Follow this guide to connect your Mailchimp account to Supermetrics.
If you need to connect this data source to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.
Before you begin
To connect Supermetrics to Mailchimp, you need a Mailchimp user account with either of these user roles:
- Owner
- Admin
Learn how to grant access to a user account in Mailchimp's documentation.
Multi-account login
It's not possible to log into Mailchimp in Supermetrics with multiple accounts.
If you've authenticated with Mailchimp credentials that have access to multiple Mailchimp accounts, there's a risk that future refreshes will show unpredictable combinations of data from any of the accounts that the original account has access to. Learn more about how to navigate multiple Mailchimp accounts.
Incompatible fields
You might encounter this error when pulling data from Mailchimp in Supermetrics with either Google Sheets or Looker Studio:
- Incompatible fields: IllegalDimensionMetricCombinationException
Query types
Set up your Mailchimp queries using any of the query types described below.
- Automations: Returns automations. Does not include customer journeys.
- Automation emails: Returns individual emails in a classic automation workflow.
- Lists: Returns Mailchimp lists, also known as "audience".
- Campaigns: Returns campaigns from your Mailchimp account.
- List activity: Returns daily aggregated activity stats for your list. For example, view unsubscribes, signups, total emails sent, opens, clicks, and more, for up to 180 days.
- List growth history: Returns a summary of the month-by-month growth activity for a specific list.
- List locations: Returns locations (countries) of subscriber lists.
- List members: Returns members of a specific Mailchimp list, including currently subscribed, unsubscribed, and bounced members.
Instructions
Make sure you've installed the Supermetrics add-on before you connect.
- Open a new Google Sheets file.
- Navigate to Extensions → Supermetrics → Launch sidebar to open Supermetrics.
- Click Create new query.
- Under Data source, select Mailchimp.
- Click Start.
- Select an account, and click Allow.
- Navigate to Select campaigns/lists to choose the data you'd like to connect.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.
Make sure you've connected Supermetrics to Looker Studio before following the steps below.
- Open the Supermetrics Looker Studio data source gallery.
- Navigate to Mailchimp and click Start free trial.
- You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
- Once that's done, or if you've done it before, click the right-hand Authorize button (under "Mailchimp requires authorization to connect to data").
- Select a team that has access to the account you want to connect.
- Choose to make this connection shared or private.
- Click Start.
- Select an account, and click Allow.
- Navigate to Select campaigns/lists to choose the data you'd like to connect.
- Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
- In the pane's top right, click Connect.
- Click Create report.
- Click Add to report.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.
Make sure you've installed the Supermetrics add-on before you connect.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select Mailchimp.
- Choose to make this connection shared or private.
- Click Start.
- Select an account, and click Allow.
- Navigate to Select campaigns/lists to choose the data you'd like to connect.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.