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Instagram Insights field changes - December 11, 2024

As part of the version update to Graph API v21, Meta is deprecating some metrics for Instagram. See also Meta's announcement of the changes.


Deprecated fields

The following fields will be deprecated from the Instagram Insights data source on December 11, 2024, and will no longer return results after that date. While including these fields in queries won't break them, we recommend you remove the fields as they will no longer provide value.

  • Video views
  • Profile views
  • Email contacts
  • Phone call clicks
  • Text message clicks
  • Get directions clicks
  • Website clicks


There is currently no exact replacement field for the "Video views" metric. The "Reels plays" metric is the next closest metric, though we understand that it's not exactly the same thing. We'll update the data source as soon as Meta makes a replacement field available.


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If you have any questions or concerns about this change, contact our support team.

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