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Pardot: Authentication and reauthentication guide

This guide will walk you through how to authenticate or reauthenticate Pardot with Google Sheets, Data Studio, and Excel. 

Before you begin

To connect Supermetrics to Pardot, you need:

  • User account to Salesforce instance, which is connected to Pardot.
  • Pardot Business unit ID.

To find a Business unit ID, follow these steps:

How to find a Business unit ID from Salesforce
  1. Login to Salesforce. 
  2. On the top right hand-side, click Setup.
  3. On the bottom left hand-side, navigate to Platform Tools → Pardot → Pardot account setup
  4. Copy-paste the Business unit ID and Business unit name in the corresponding Supermetrics login fields.
If you can’t access the Pardot Account Setup information, ask your Salesforce Administrator to provide you with the Pardot Business unit ID.

Data protection agreement 

If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Pardot.
  4. Enter your Business unit ID and Business unit number and click Start.
  5. Under Select accounts, select the accounts.


Learn how to reauthenticate the data source with Supermetrics in Google Sheets.

Next steps

Learn how to create your first Supermetrics query with Pardot.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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