There are different limits for historical ranges of data available from different data sources. The APIs used for Supermetrics connectors have some known limitations for the available historical range.
| Data source | Historical range |
| Ad Data + Google Analytics | Depends on the selected data sources – please see data source specific historical ranges. |
| Adform | Last 397 days of data. |
| Adobe Analytics | Lifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once. |
| Adobe Analytics 2.0 | Lifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once. |
| AdRoll | AdRoll API doesn't provide data older than 2012-01-01. |
| Ahrefs | Only dates that involve first, last, and previous crawls of the links. |
| Bing Webmaster Tools | The longest available dataset period is 6 months. |
| CallRail | Account lifetime. |
| Criterio | No known limits, assumed to be account lifetime. |
| Custom JSON/CSV | Historical limits depend on the API/web service you are connecting to. Please check documentation for the source system. |
| Database (Google Apps Script) | Historical limits will be based on what data is available in the database. |
| Facebook Ads | Facebook Ads API doesn't provide: - Data older than 2012-09-28 - Demographic data older than 2013-01-01 - Device data older than 2014-07-03 - Ad insights data older than 37 months (reference) |
| Facebook Audience Network | Last 540 days of data. |
| Facebook Insights | Though it doesn't appear to be recorded anywhere, organic reach values are not tracked before October 2017 (and maybe sooner, it could be a rolling window). Insights only retains last 2 years of data, older data is subject to removal. |
| Facebook Public Data | Due to the post feed limitation in the Graph API: The API will return approximately 600 ranked, published posts per year. |
| Google Ad Manager | Up to 3 years of data. |
| Google AdSense | No known limits, assumed to be account lifetime. |
| Google Ads | No known limits, assumed to be account lifetime. |
| Google Analytics | For most data, there is no limit after 2005-01-01. By default user and event data are deleted after 26 months. This can be changed. |
| Google Analytics 4 (Web + App) | No known limits, assumed to be similar to Google Analytics. |
| Google BigQuery | Historical limits will be based on what data is available in the data warehouse. |
| Google Campaign Manager | Report data freshness and availability: 2 years: Most Campaign Manager reporting data 60 days: Floodlight reports 60 days: Multi-Channel Funnels reports (May include data older than 60 days) 60 days: Path to Conversion (P2C) reports 31 days: Keyword data |
| Google Display & Video 360 | Default: Last 2 years of data Floodlight report: Last 2 months of data |
| Google My Business | Last 18 months of data. |
| Google Search Ads 360 | Last 2 years of data. |
| Google Search Console | Last 16 month of data. |
| HubSpot | Account lifetime. |
| Instagram Insights | Stories disappear from results after 24 hours. Metrics data may be stored for last 2 years and may be removed from the API after that. Media endpoint only gets max 10K of the most recently created objects. |
| Instagram Public Data 2 | Profile Info is only lifetime values. Profile posts can only get data up to 2 years; Stories disappear from results in 24 hours. Post Search only fetches posts published in last 24 hours, up to 250 posts max. |
| LinkedIn Ads | Non-demographic analytics are available for the last 10 years. Demographic-based analytics are available daily for the last 6 months, and for all other granularities for the last 2 years. |
| LinkedIn Company Pages | Share statistics up to last 12 months of data. Follower statistics up to last 12 months of data. Some page metrics are lifetime totals. |
| Mailchimp | No known limits, assumed to be account lifetime |
| Microsoft Advertising | Max 3 years of data, but depends on the report type. More information in Microsoft Advertising API docs. |
| Moz | No historical data available in the API, all data is current-state. |
| Netvisor | No known limits, assumed to be account lifetime. |
| Optimizely | Project lifetime. |
| Outbrain Amplify | Account lifetime. |
| PayPal | Account lifetime. |
| Pinterest Ads | Unclear in API documentation, but UI reporting only allows up to past 25 months of data, in some cases can be up to a year before current date. |
| Pinterest Organic | Can fetch data from up to a year ago. For Pins and Boards metrics up to last 6 months. |
| Pinterest Public Data | Only reports lifetime metrics. Can only get 50 pins per user. |
| Quora Ads | No known limits, assumed to be account lifetime. |
| Reddit Public Data | Only fetches current state of board/user/etc. No historical data |
| Salesforce | No known limits. |
| Searchmetrics | There are some historical fetches, but limitations depend on report type. See Searchmetrics documentation for more specifics. |
| SEMRush Analytics | Can pull data from US databases from 2012 forward, other locations historical range may be less. Users can pull current data (today), and some report types allow for pulling from past months – please note that this costs more credits. |
| SEMRush Projects | Can pull data from US databases from 2012 forward, other locations historical range may be less. Users can pull current data (today), and some report types allow for pulling from past months – please note that this costs more credits. |
| Shopify | No documented limit but practical limits apply (the cost of the query). See Shopify API docs for more information. |
| Snapchat Marketing | No known limits, assumed to be account lifetime. |
| Snowflake | Historical limits will be based on what data is available in the data warehouse. |
| StackAdapt | No known limits, assumed to be account lifetime. |
| Stripe | No known limits, assumed to be account lifetime. |
| Taboola | No known limits, assumed to be account lifetime. |
| Tumblr Public Data | Only fetches current state of blog. No historical data other than retrieving older posts. |
| Twitter Ads | Should be possible to fetch account lifetime, but 30 day fetches are recommended as a best practice. |
| Twitter Premium | Up to last 90 days for impressions and engagements data. 3200 Tweet limit, which includes retweets and replies. |
| Twitter Public Data | Will fetch approx. the last 2000 tweet items (includes retweets and replies), starting from the end date given and moving backwards. |
| Verizon Media DSP | Can fetch data up to 2 years, data older than that is purged and cannot be requested. |
| Verizon Media Native Ads | Last 400 days |
| Vimeo Public Data | No known limits. |
| VKontakte Public Data | Only fetches current state of board/user/etc. No historical data is available. |
| Yandex.Direct | Statistics are available for the last 3 years. |
| Yandex.Metrica | No known limits. |
| YouTube | No known limits, assumed to be channel lifetime. |