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Taboola: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Taboola with Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and API. 

Before you begin

To connect Supermetrics to Taboola, you need Account Manager user role access. Learn more about account permissions in Taboola's documentation.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Taboola.
  4. Click Start.
  5. Enter your credentials and click Sign in.  
  6. Select the profiles you'd like to use in your reporting.

When you're ready, learn how to create your first Supermetrics query with Taboola.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you're missing an account from the drop-down list, follow these steps.
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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