To protect user privacy, Google Search Console doesn’t show very rare search queries in its results. It omits them completely when the “Search query” dimension is used either in a query or as a filter.
If a site brings a significant number of these types of searches, you’ll see significant discrepancies in your reporting as a result.
Supermetrics has a feature that aggregates anonymized searches under “Unknown search query”, including them in overall results to increase accuracy. This feature is enabled by default at the Aggregate level, and can also be enabled at the Page level.
However, the correction feature can only be applied to the “Impressions” and “Clicks” metrics. It won’t work with the “Average position” metric, for example.
With Page-level correction enabled:
With Aggregate-level correction enabled:
Disable or enable anonymized search query correction in your destination.
- Open the Supermetrics sidebar.
- Navigate to Options.
- Select your discrepancy correction level in the dropdown next to Discrepancy correction.
- Click on any report element to open Supermetrics.
- Click the Edit icon next to the Google Search Console data source.
- Click Edit connection.
- Scroll down to Correction for Google discrepancies and select your correction level.
Data warehouse and cloud storage destinations
Select your correction level from Correction for Google discrepancies during transfer configuration.
- Log in to the Supermetrics Team Site.
- For a new transfer, open the Transfer creation page. To edit an existing transfer, open the Transfer editing page.
- Navigate to General settings at the bottom of the page.
- Under Correction for Google discrepancies, select Disabled, or adjust your correction level to Page or Aggregate.
- Open Query Manager in the Supermetrics Team Site.
- Click Options.
- Navigate to the Correction for Google discrepancy dropdown menu.
- Select your setting (e.g. "Disabled”) from the dropdown menu.
If major discrepancies persist after you’ve enabled discrepancy correction, the cause might have to do with other aspects of Google Search Console. Learn more about these types of discrepancies.