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How to buy a Supermetrics license

Supermetrics licenses are designed to be flexible enough to meet your specific needs. Select your data sources and destinations, and we’ll seamlessly move your data between them.

We offer connections between more than 70 data sources — including Facebook Ads, Google Analytics, Instagram Insights and more — to supported destinations like Google Sheets, Data Studio, and Excel. With custom licenses, we also offer connections to data warehouses like BigQuery and Snowflake.


Choosing the right license

There are 2 ways to build your Supermetrics license. For smaller teams that need access to a select group of data sources, our website offers a self-service license portal that should fit most needs. We’ve created packages (3 for Google Sheets and Excel, and 4 for Data Studio) with our most popular data sources to streamline your purchasing experience.

If you’re buying a license for a bigger team that needs access to a broad range of data sources — including Premium data sources like AdRoll and Criteo — start a conversation with our sales team. We’ll be happy to work with you to create a custom license.


What’s included

Buying online

When you buy a license through our website, you can choose between:

  • Data Studio: Single connector, Essential, Core, and Super
  • Google Sheets and Excel: Essential, Core, and Super

Each offers the standard set of features:
  • 1 Supermetrics user account (Single connector, Essential, and Core)
  • 3 Supermetrics user accounts (Super)
  • 10 data sources accounts for each data source (for example, 10 Facebook Ads accounts, 10 Google Analytics accounts, and so on)
  • Automatic weekly refreshes in Google Sheets and Excel (Essentials)
  • Automatic daily refreshes in Google Sheets and Excel (Core, and Super)

Each package offers access to some of our most popular data sources, with the option to add more.
Google Sheets Data Studio Excel
  • Essential: 10 data sources + up to 1 more data source, starting at €15/$19/month.
  • Core: 25 data sources + up to 2 more data sources, starting at €15/$19/month each.
  • Super: 46 data sources.

Buying with our sales team

When you create a custom license with our sales team, we offer:

  • More than 3 Supermetrics user accounts
  • More than 10 data sources accounts
  • Access to Premium data sources, including Criteo, Google Ads Manager, and more
  • Automatic hourly refreshes in Google Sheets and Excel
  • Data warehouse destinations
  • Enterprise terms
  • Premium support with a dedicated customer success manager
  • Invoice payments

Contact our sales team. We’ll get back to you quickly.


European Union VAT IDs

Companies buying a license in the European Union should make sure to add their value-added tax (VAT) ID while making their purchase on our site. Doing this will stop any VAT charges for the duration of your license.
Please note that you can’t change the VAT ID after the purchase has been processed, so it’s worth double-checking it. 


If you’ve accidentally entered the wrong VAT ID, you'll have to cancel your license and repurchase a new one with the correct VAT details.


Billing cycle

Please note that you can’t change the billing cycle after the purchase has been processed. If you’d like to change the billing cycle, you’ll have to cancel the current subscription and purchase a new one.


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