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Instagram Insights and Instagram Public Data: Query setup guide

Once you’ve authenticated your connection to Instagram Insights or Instagram Public Data, you’re ready to create your first query.

This guide will walk you through how to create your first Instagram Insights or Instagram Public Data query in Google Sheets, Data Studio, or Excel.

Instagram Insights or Instagram Public Data metrics and dimensions

We’re happy to offer a wide range of Instagram Insights data fields in Supermetrics, including Reel plays, Reel shares, and Total Reel interactions. You can review a full list of metrics and dimensions in our technical documentation.

Stories, Reels, and IGTV data isn't available for Instagram Public Data.


Google Sheets Data Studio Excel
  1. Authenticate Instagram Insights or Instagram Public Data in Google Sheets.
  2. In the Supermetrics sidebar, select a date range for your query. If you need to query a lot of historical data, consider using the “Combine new results with old” feature.
  3. Select your query’s metrics and dimensions. If you’d like some inspiration or a starting point, take a look at our Google Sheets templates.
  4. Click Get Data to Table to create your query and pull your data.

When you’re ready, further refine and enhance your Google Sheets queries with advanced settings.

You can also optimize your queries to keep them running as quickly and smoothly as possible, and set up scheduled refreshes so your queries update automatically. These refreshes also deliver reports directly to your inbox on a schedule that works for you.


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