How to set a custom attribution window for Snapchat Marketing

This guide will show you how to define the attribution window and attribution timing used for the calculation in Snapchat Marketing. 


Note that as these change the calculation, you may experience discrepancies if comparing to the native reporting UI with different settings. Make sure both the reporting UI and the queries are using the same exact attribution window and attribution timing to ensure the values are the same.


Quick links to specific sections:

Attribution window settings

The Attribution window advanced setting contains the following options:

  • None view + 1 d swipe
  • None view + 7 d swipe
  • None view + 28 d swipe
  • 1 h view + 1 d swipe
  • 1 h view + 7 d swipe
  • 1 h view + 28 d swipe
  • 3 h view + 1 d swipe
  • 3 h view + 7 d swipe
  • 3 h view + 28 d swipe
  • 6 h view + 1 d swipe
  • 6 h view + 7 d swipe
  • 6 h view + 28 d swipe
  • 1 d view + 1 d swipe
  • 1 d view + 7 d swipe
  • 1 d view + 28 d swipe (default)
  • 7 d view + 7 d swipe
  • 7 d view + 28 d swipe
  • 28 d view + 28 d swipe

Attribution Timing settings

Show conversion metrics by -setting allows you to select if you want to see conversions based on the time of conversion (conversion time) or by the time the user saw the ad (exposure time).

 

Where to Find these settings

Supermetrics for Google Sheets 

In the Options section of the sidebar, you can find Attribution window and Show conversion metrics by drop-downs, which you can use to define the conversion configuration you want. If you need multiple different conversion settings, you will need multiple queries, each with this setting changed.



Supermetrics for Google Data Studio

Select Attribution window and Show conversion metrics by drop-downs in the connector setup page to configure conversion window and timing. If you need conversion settings, you will need either multiple data source files, each configured with their own conversion window value OR you can use the optional setting to Allow "Attribution window" to be modified in reports so you can change it on specific report objects.



Supermetrics for Microsoft Excel

For Attribution window setting, select the Attribution window in the drop-down in the Options section of the sidebar and click Add option. 

  • If you need multiple windows, you will need multiple queries, each with this setting changed.

For Attribution timing setting, select the Show conversion metrics by in the drop-down in the Options section of the sidebar and click Add option.

  • If you need multiple conversion settings, you will need multiple queries, each with this setting changed.


Further assistance 

If you followed all the above steps and you still encounter an error, please create a new support request with the details of the issue and we will assist you.


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