Once you connect from Supermetrics to our Marketo data source connector, we start backfilling the data to our temporary cache. This caching is done to ensure that your queries return data in an efficient way.
In the table, you can see how historical data is backfilled and made available for you to query using our connector.
| Object/Table | Backfill period |
|---|---|
Leads | 730 days from the login date |
Activities Note that email metrics available in the Marketo connector are based on the Activities data. | Up to 730 days from the login date. Please note that some activities, such as Email Delivered and Send Email data, are available only for 90 days according to Marketo's data retention policy. |
Activity types | Everything |
Programs | 10 years (3650 days) from login date |
Program members | 730 days from the login date |
Emails | 10 years (3650 days) from the login date |
Campaigns | 10 years (3650 days) from the login date |
Frequently asked questions
Why does the "Emails delivered" metric return 0 for some emails?
According to Marketo's data retention policy, the data for "Email delivered" and "Send Email" events is only available for 90 days.
Why are email metrics not available for some of my campaigns even though data from Emails table is fetched for 10 years?
The Emails table contains information such as name, content, and sender about the email campaign. However, performance metrics are based on the Activities data, which is only available for 730 days from the login date.