Historical range, API & refresh window limits

We've listed below the different limits for historical ranges, API delays, and recommended Refresh Windows of data available from different data sources. The APIs used for Supermetrics connectors have some known limitations for the available historical range. Please note that this list is not exhaustive but will be updated over time to include all data. 


Data sourceHistorical rangeAPI delayRecommended Refresh Window
Ad Data + Google AnalyticsDepends on the selected data sources – please see data source specific historical ranges.N/AN/A
AdformLast 397 days of data.N/AN/A
Adobe AnalyticsLifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once.
N/AN/A
Adobe Analytics 2.0Lifetime, but Adobe best practice is to pull historical data by incrementing it regularly instead of requesting the entire data set at once.N/AN/A
AdRollAdRoll API doesn't provide data older than 2012-01-01.
N/AN/A
AhrefsOnly dates that involve first, last, and previous crawls of the links.
N/AN/A
Bing Webmaster ToolsThe longest available dataset period is 6 months.
N/AN/A
CallRailAccount lifetime.
N/AN/A
CriterioNo known limits, assumed to be account lifetime.N/AN/A
Custom JSON/CSVHistorical limits depend on the API/web service you are connecting to. Please check documentation for the source system.
N/AN/A
Database (Google Apps Script)
Historical limits will be based on what data is available in the database.
N/AN/A
Facebook Ads

Facebook Ads API doesn't provide:

- Data older than 2012-09-28

- Demographic data older than 2013-01-01

- Device data older than 2014-07-03

- Ad insights data older than 37 months (reference)

N/AN/A
Facebook Audience Network
Last 540 days of data.N/AN/A
Facebook Insights

Though it doesn't appear to be recorded anywhere, organic reach values are not tracked before October 2017 (and maybe sooner, it could be a rolling window).

Insights only retains last 2 years of data, older data is subject to removal.

0-4 days5 days
Facebook Public Data
Due to the post feed limitation in the Graph API: The API will return approximately 600 ranked, published posts per year.
N/AN/A
Google Ad Manager
Up to 3 years of data.
N/AN/A
Google AdSense
No known limits, assumed to be account lifetime.N/AN/A
Google Ads
No known limits, assumed to be account lifetime.
N/AN/A
Google Analytics
For most data, there is no limit after 2005-01-01.

By default user and event data are deleted after 26 months. This can be changed.

N/AN/A
Google Analytics 4 (Web + App)
User-level data, including conversions, is deleted after 14 months and age, gender, and interest data after 2 months. For all other event data, you may choose the length of retention to be 2 or 14 months. Read moreN/AN/A
Google BigQuery
Historical limits will be based on what data is available in the data warehouse.
N/AN/A
Google Campaign Manager

Report data freshness and availability:

2 years: Most Campaign Manager reporting data

60 days: Floodlight reports

60 days: Multi-Channel Funnels reports (May include data older than 60 days)

60 days: Path to Conversion (P2C) reports

31 days: Keyword data

1 day3 days
Google Display & Video 360

Default: Last 2 years of data

Floodlight report: Last 2 months of data

N/AN/A
Google My Business
Last 18 months of data.2 days
4 days
Google Search Ads 360
Last 2 years of data.N/AN/A
Google Search Console
Last 16 month of data.2 days4 days
HubSpot
Account lifetime.
N/AN/A
Instagram Insights

Stories disappear from results after 24 hours.

Metrics data may be stored for last 2 years and may be removed from the API after that.

Media endpoint only gets max 10K of the most recently created objects.

N/AN/A
Instagram Public Data 2
Profile Info is only lifetime values.
Profile posts can only get data up to 2 years; Stories disappear from results in 24 hours.
Post Search only fetches posts published in last 24 hours, up to 250 posts max.
N/AN/A
LinkedIn Ads

Non-demographic analytics are available for the last 10 years.

Demographic-based analytics are available daily for the last 6 months, and for all other granularities for the last 2 years.

N/AN/A
LinkedIn Company Pages

Share statistics up to last 12 months of data.

Follower statistics up to last 12 months of data.

Some page metrics are lifetime totals.

N/AN/A
Mailchimp
No known limits, assumed to be account lifetime
N/AN/A
Microsoft Advertising

Max 3 years of data, but depends on the report type. More information in Microsoft Advertising API docs.

N/AN/A
MozNo historical data available in the API, all data is current-state.
N/AN/A
Netvisor
No known limits, assumed to be account lifetime.
N/AN/A
Optimizely
Project lifetime.N/AN/A
Outbrain Amplify
Account lifetime.
N/A
N/A
PayPal
Account lifetime.N/A
N/A
Pinterest Ads
Unclear in API documentation, but UI reporting only allows up to past 25 months of data, in some cases can be up to a year before current date.
N/A
N/A
Pinterest Organic

Can fetch data from up to a year ago.

For Pins and Boards metrics up to last 6 months.

N/A
N/A
Pinterest Public Data
Only reports lifetime metrics. Can only get 50 pins per user.
N/A
N/A
Quora Ads
No known limits, assumed to be account lifetime.
N/A
N/A
Reddit Public Data
Only fetches current state of board/user/etc. No historical dataN/A
N/A
Salesforce
No known limits.
N/A
N/A
Searchmetrics
There are some historical fetches, but limitations depend on report type. See Searchmetrics documentation for more specifics.
N/A
N/A
SEMRush Analytics

Can pull data from US databases from 2012 forward, other locations historical range may be less.

Users can pull current data (today), and some report types allow for pulling from past months – please note that this costs more credits.

N/A
N/A
SEMRush Projects

Can pull data from US databases from 2012 forward, other locations historical range may be less.

Users can pull current data (today), and some report types allow for pulling from past months – please note that this costs more credits.

N/A
N/A
Shopify
No documented limit but practical limits apply (the cost of the query). See Shopify API docs for more information.
N/A
N/A
Snapchat Marketing
No known limits, assumed to be account lifetime.
2 days4 days
Snowflake
Historical limits will be based on what data is available in the data warehouse.
N/A
N/A
StackAdapt
No known limits, assumed to be account lifetime.N/A
N/A
Stripe
No known limits, assumed to be account lifetime.N/A
N/A
Taboola
No known limits, assumed to be account lifetime.N/A
N/A
Tumblr Public Data
Only fetches current state of blog. No historical data other than retrieving older posts.
N/A
N/A
Twitter Ads
Should be possible to fetch account lifetime, but 30 day fetches are recommended as a best practice.
2 days 4 days
Twitter Premium

Up to last 90 days for impressions and engagements data.

3200 Tweet limit, which includes retweets and replies. 

See also Twitter Premium limitations and rate limits.


N/A
N/A
Twitter Public Data
Will fetch approx. the last 2000 tweet items (includes retweets and replies), starting from the end date given and moving backwards.
N/A
N/A
Verizon Media DSP
Can fetch data up to 2 years, data older than that is purged and cannot be requested.
N/A
N/A
Verizon Media Native Ads
Last 400 days
N/A
N/A
Vimeo Public Data
No known limits.N/A
N/A
VKontakte Public Data
Only fetches current state of board/user/etc. No historical data is available.
N/A
N/A
Yandex.Direct
Statistics are available for the last 3 years.
N/A
N/A
Yandex.Metrica
No known limits.
N/A
N/A
YouTube
No known limits, assumed to be channel lifetime.3 days5 days


    

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