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About Facebook Ads data discrepancies in Data Studio filter queries

Some values that Facebook calculates as unique — such as reach and conversions — can return different values in Supermetrics reporting than in Facebook Ad Manager when they’re part of a Supermetrics query in Data Studio that uses filters.

This happens because Data Studio pulls the full data set and the filters for it post-query, leading it to sum the remaining values. Stay up to date on Google’s response to this issue in its bug tracker.


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