Twitter Audience Network data discrepancy

Why do I see discrepancies between Supermetrics results and the Twitter Ads interface?


By default, Twitter Ads query results' data includes only native Twitter data, which can result in showing discrepancies. You can add the option to include Twitter Audience Network data with different Supermetrics products.



Supermetrics for Google Sheets

Enable the setting to include the data in the Supermetrics sidebar under Options → Include Twitter Audience Network.



Supermetrics for Data Studio

Enable the setting to include the data in the Twitter Ads data source settings (step 7 in this guide), by selecting Include Twitter Audience Network.


Supermetrics for Excel

Enable the setting to include the data in the Supermetrics sidebar, under Options.

Select Custom... and in the Advanced setting field, fill in INCLUDE_PUBLISHER_NETWORK.

Click on the Add option button and you will see the text 'Include Twitter Audience Network' appear in the Options section.



Supermetrics for BigQuery

Enable the setting to include the data in the Transfer Settings for your Twitter Ads data transfer (step 11 in this guide) by selecting Include Twitter Audience Network.





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