Yes, you set define conversion/attribution window settings for Facebook Ads, either by selecting some conversion metrics with specific windows or configuring query to use a specific window when calculating the results.
Conversion Window Metrics
We recently added the following conversion metrics that are a sum of all conversions requested for a specific window:
- Conversions within 1 day of view
- Conversions within 7 days of view
- Conversions within 28 days of view
- Conversions within 1 day of click
- Conversions within 7 days of click
- Conversions within 28 days of click
- Unique conversions within 1 day of view
- Unique conversions within 7 days of view
- Unique conversions within 28 days of view
- Unique conversions within 1 day of click
- Unique conversions within 7 days of click
- Unique conversions within 28 days of click
This allows you to look at several different attribution windows in the same query to compare compare and contrast.
Conversion Window Advanced Setting
If you need more granular results for specific conversions, you can then set the conversion window option for your queries. As this is set at the query-level though, if you need different windows, you will need to create separate queries.
The available options are:
- Default (28 days click, 1 day view)
- 28 days click
- 7 days click
- 1 day click
- 28 days view
- 7 days view
- 1 day view
- 28 days click, 28 days view
- 28 days click, 7 days view
- 7 days click, 28 days view
- 7 days click, 7 days view
- 7 days click, 1 day view
- 1 day click, 28 days view
- 1 day click, 7 days view
- 1 day click, 1 day view
Please note that the conversion window you select should ideally match the same one you are using in Facebook Ads Business Manager so that you are comparing like-to-like attributions. Otherwise, when checking your data against what is in the Business Manager there may be discrepancies.
Where to Find the Setting
Supermetrics for Google Sheets
Select the Conversion Window in the drop-down in the Options section of the sidebar. If you need multiple windows, you will need multiple queries, each with this setting changed.
Supermetrics for Data Studio
Select the Conversion Window in the drop-down in the connector setup page. If you need multiple windows, you will need either multiple data source files, each configured with their own conversion window value OR you can use the optional setting to Allow "Conversion window" to be modified in reports so you can change it on specific report objects.
