Data Studio, Facebook Insights Connector - Incorrect Metrics

We are trying to sort unpaid Facebook posts by Total Engagement (Reactions+Shares+Comments). 


"Page Post Engagements" breaks the table.


If we try to sum up engagement, it shows as zero - no matter what combination we do with the available metrics (e.g. "sum(Total Post Reactions+Shares+Comments)".


Additionally, Engagement Rate does not appear to match with any metrics directly from a Facebook Insights raw data export. (i.e. What is the calculation for the Supermetrics Engagement Rate metric?).

  • Hi,


    Thanks for reaching out!


    The reason this happens is because page_post_engagements returns data for the whole page so it won't work when you try split it per individual post. Instead you can use post-level metrics such as 'total post reactions' and it should work. You can see the full list of available post-level metrics from our Facebook Insights documentation: https://supermetrics.com/docs/integration-facebook-insights-fields/


    Hope this helps!


    Best,

    Menno


    Supermetrics

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