How to report by Google Ads Campaign Type (Search, Display, Shopping, Video, Discovery)

I'm looking to set up a relatively high level Google Ads report in Supermetrics for Google Sheets that allows me to look at performance by Campaign Type (Search, Display, Shopping, Video, Discovery). Is this possible? I would even like to set it up so that I can split Search into Brand and Non-Brand search. 

  • Hi Andrew,


    thanks for asking. Yes, it's definitely possible to create reports like this with Supermetrics. I'll give you a couple of examples here:


    1. Splitting your needed metrics by advertising channel type:


    2. Splitting the results by branded vs. non-branded:


    Best regards,

    -Supermetrics Team


    1 person likes this
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