Cost Per Action is way off
I'm looking to add a highlight box that showcases the cost per action within the box.
- I pull the amount spent
- Pull the actions
- Then create field for Amount Spent / Actions
The total is way off
- Amount Spent = $100
- Total Actions = 10
- (+Create Field) Amount Spent/Actions = $27.80
Simple math says it's $10 a conversion but these queries are way off.
I've checked filters, queries, everything and it's nowhere close to true. Has anyone expierenced this?