Why does % of organic/paid/viral reach add up to over 100%?

Just checking, is this because of crossover, e.g a person receives content of more than one type?

  • Hi Carla,

    Thanks for your question.

    There are two pairs in reach:

    Organic reach & Paid reach

    Viral reach & Non-viral reach

    There are also percentages for both of these pairs, where:

    % of reach from organic + % of reach from paid = 100%

    % of reach from viral + % of reach from non-viral = 100%

    Hope that clarifies it :)


    Heidi / Supermetrics

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