Facebook engagements figure per post (Supermetrics for Data Studio)
I'm trying to arrive at an 'Engagements' figure for each post. While this is available in Facebook, I can't find a way to access it in Data Studio. Here are the steps I've taken:
- Created a table in Data Studio
- Added the Facebook Insights data source
- Added some dimensions (thumbnail, message, link to post, post type, date)
- Added some metrics (Reactions, Comments, Shares, Total Reach, Engagement Rate)
- I tried creating a custom field using 'Total reach*Engagement rate (% of reached people who clicked)' but the figure this gives is lower than the one given in Facebook
Any help gratefully received.