Discrepancies between Facebook Business and Supermetrics Export

When we visualize the yesterday data (24), we can visualize a value that is less than the information that is populated in the Facebook Business Manager. 

However, when we look the same data(24)  tomorrow (26), we see the same data between Business Manager and the Supermetrics Export. 

Below, i show you an a example saw in 24th and 25th, looking to the data of 23th:
24: 100 (Supermetrics) 120 (Facebook BM)

25: 120 (Supermetrics) 120 (Facebook BM)

Is there any reason to these discrepancies between these two tools? Is there any setting that is needed to correct this data?

Best Regards.

  • Hi,

    I would start with checking these this guide, as that is the most common reason for discrepancies between us and the business manager (assuming you mean Facebook Ads in this case).
    Facebook Ads Discrepancies Due to Conversion Windows

    Also be aware that some data is estimated for the first 24-48 hours as it takes some additional time to process, and this can also lead to discrepancies or subtle changes in the data over time. It should solidify after a couple of days though.

    If checking these things doesn't help explain the issue, please let us know and we'll give you the next steps so we can investigate.

    -Thank you
    Supermetrics Team
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