Solved
Engagement Rate on Facebook - numbers
Hi,
our company is using different metrics to analyze the ongoing campaigns on Datastudio.
One of the metrics is the engagement rate.
I wanted to ask which of the KPIs are used to calculate this metric.
In the metric list for Facebook Insights the Engagement Rate is listed as "% of reached people who clicked". I would need the numbers that are put in relation in order to explain it also to other colleagues.
Thank you in advance
Hi, does this number include paid, or is it only calculating organic traffic?