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The option to include 'leads' as 'conversions' from LinkedIn Ads.

This is more of a feature request vs anything else - I have around 10 clients using LinkedIn Lead Gen ads - the most frustrating part about this connector for me is the inability to include these as 'conversions'. It would be good to have an option when setting up the connection to allow the inclusion of 'leads' as conversions.

Does anybody have a workaround other than building a custom report in sheets?


Thanks in advance!

  • Hi Eliot,

    We already have a feature request in our backlog to address this (we're missing the dimension that lets you see what the conversion types are, basically). So I will add your information to that request so we know you are affected and can let you know when it has been added.

    -Thank you
    Supermetrics Team

  • Hi,

    We have added the conversion-specific dimensions to LinkedIn Ads, so we can now get the conversion types! For an example of how to pull this data now, please see:
    How to Query for Specific Conversions in LinkedIn Ads

    The full list of fields added is here: 
    LinkedIn Ads Updates Oct. 2019

    The new fields may take some time to propagate, so if you don't see them immediately, please wait a little while and check again. For Data Studio specifically, you will need to refresh the field list of your data source:

    Thank you for your patience and we hope you find the new fields helpful!

    -Thank you
    Supermetrics Team