Facebook: splitting by date, age, gender AND publisher platform

hello. i am getting the sense that splitting by date, age, gender and platform is not a valid combination for facebook ads. is this a supermetrics setting/limitation, or an API restriction by facebook? are there any workarounds? thank you.

  • Hi Sonny,

    Yes, this is indeed an API limitation. The underlying Facebook Graph API doesn't allow splitting by gender and publisher_platform at the same time in a single query. Removing either one of those two dimensions should make the query work.

    Unfortunately there is not much we could do to work around this. However you seem to be using Supermetrics for Google Sheets, so you could maybe create two separate queries and try to aggregate the data using the internal functions from Google Sheets.

    - Thank you

    Supermetrics team

  • Hi Heikki--

    Thanks for the confirmation and the suggestion!


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