Supermetrics Support Forum

data studio stats for facebook on some of our posts are different to the actual stats on facebook

The data studio stats for facebook on some of our posts are different to the actual stats on facebook individual posts itself? ie the pop up cafe post has twice the reach & clicks on facebook post stats than it does when using your data connector tool pulled into data studio? as per the screenshots attached

  • Hi Dominic,


    Sorry to hear about the discrepancy.


    It looks like you're comparing Facebook Ads to Facebook Insights. This is unfortunately not comparable, as the other is advertising data while the other focuses on organic data, and the data collection is somewhat different between these platforms. 


    Please use the Supermetrics Facebook Insights connector for comparison to the Facebook normal UI, and Facebook Ads to compare to the results on ad manager.


    If issues persists, don't hesitate to send us a private support ticket.


    Thanks!


    Heidi / Supermetrics team

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