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Facebook reach difference between insights and ads

When I run a query from the source "Facebook Ads" I get a different data from when I run it from the source "Facebook Insights". For example, with the "paid reach" I get different results.

 

With "Facebook Insights" he gives me 345.975 and with "Facebook Ads" he gives me 253.695

 

I do not understand why the difference, if they are the same metric?