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Facebook Likes broken out by Paid and Organic

Have looked around but haven't found a way to accomplish this. Is there a metric or dimension I am just not seeing?

  • Hi Nick,

    Facebook's Graph API doesn't track likes this way so there's no pure metric of just organic likes and just paid likes. You instead have to use the Reach metrics (which I know isn't exactly the same thing, but its the closest you can get with what is available).


    If you have any further doubts about what is tracked by their API, please check the API documentation which clearly lists what metrics are tracked and what they mean:

    https://developers.facebook.com/docs/graph-api/reference/v2.12/insights


    -Thank you

    Supermetrics Team

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