Organic different from Facebook Insigts


I'm having problems in the sums of organic reach per post. The values ​​are not the same.
  • Hi Camila,

    The issues is likely due to summing the values. Reach is calculated in 1-day, 7-day, and 28-day chunks, to remove duplicates users from the data. So if you are splitting by date, for example, for a 7-day period, the sum of those individual days in total would be a false value when compared to Facebook's 7-day period. This is because each day in the set may contain duplicate users when compared to the full 7-day period.

    I'm not sure if this is what you are doing as no concrete example was given, but this is the most common cause for the discrepancies. If you are not using a sum on individual days and still have discrepancies, then please provide an example of the value from Facebook and the wrong value in Supermetrics for the same period (make sure the date and post match in both examples).

    -Thank you

    Supermetrics Team

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