Conversion Rate for AdWords is Off

Supermetrics is showing a conversion rate of 1.17, whereas AdWords is showing a conversion rate of 4.31%. What am I missing?

  • Hi Brandon,

    Thanks for reporting this.

    Could you add a screenshot of both your Supermetrics report and Adwords interface, displaying the values and the date range you've chosen for each. If you're filtering or splitting by campaigns, also check those match.

    Best regards,

    Heidi / Supermetrics

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