Can you give me a precise definition of the Facebook metric "people clicking on your content"? I can't find any definition when I search on Google.
Anders Hjelmer Paulsen
Social media editor
Jysk Fynske Medier
The metric in Facebook Insights is actually called 'page_consumptions_unique' (it was renamed in our UI) and is described in the API documentation as:
The number of people who clicked on any of your content.