App installs in Google adwords

Dear Team,
I want to create a report which will contain all conversions except app installs.
How can I filter app installs?

Thank you.

  • Hi,

    <edited to correct an error>

    It looks like you need to either filter by the Conversion Type Name (which would have been an App conversion related to installs/first opens) or by Conversion Category if there's a value in there that only (or mostly) applies to your app install campaigns. I could not find a Category specifically for just app installs, so either of these filters may not be 100% excluding of the app installs.

    So go down the sidebar to the Filter section and depending on which field you are using, create a filter (or likely filters if using the Conversion Type Name as there's probably multiples). 

    Some examples:

    Conversion category DOES NOT EQUAL Other

    Conversion Type Name DOES NOT CONTAINS Install

    Conversion Type Name DOES NOT EQUAL MyAppConversionName

    I hope this helps. Please let us know if you have any other questions or issues.

    -Thank you

    Supermetrics Team

  • Hello and sorry the theme is too old.

    I was looking for a solution to the same thing, and stumbled upon your answer. I will try to follow what you said, hope you are interested in this topic and will give me suggestions if I can't, thanks

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