Add Facebook Interests by Age to Google Data Studio
Hi,
I am trying to create a report which shows the top interests for each age group (ie 18-35, 35-50, 50+).
How can I do that?
Thanks,
Josh
Supermetrics Support Forum
Supermetrics Support Forum
Hi,
I am trying to create a report which shows the top interests for each age group (ie 18-35, 35-50, 50+).
How can I do that?
Thanks,
Josh
Hi Josh,
You should be able to use the dimension of Age to get the groups, like the example below:
The only issue is that I don't see any metrics that fit the description of 'interests". It's possible that it's not exposed in the API or that we don't currently supply it. Please check this article about how to check and report missing metrics for FB:
Facebook Insights metrics missing from Supermetrics
-Thank you
Supermetrics Team
Thanks! Here is the metric's API: https://developers.facebook.com/docs/marketing-api/buying-api/targeting#interests.
Is it possible to access this in Supermetrics?
Thanks,
Josh
Hi Josh,
Thank you for the link.
I found that the dimension that data is stored under is called "Targeting", but it doesn't break the interests out into it's own column. It's in this giant mass of stuff:
I don't know if this is very useful then for reporting as it's not separated out and there's no real mechanism to do this in Data Studio like you can in a spreadsheet. Perhaps with filtering you can check the Targeting for a specific interest key word and then report out the other metrics related to that.
-Thank you
Supermetrics Team
Thanks! How can I filter specific interest keywords?
Hi Josh,
If you scroll down the Data settings, there should be an option to filter.
Add a Filter that is:
Targeting CONTAINS yourinteresttext
That will search that blob of stuff that makes up the Targeting data for that string that represents an interest and only return data for records that contain that string. For example if "AdWords" was the interest I wanted to target:
-Thank you
Supermetrics Team
Hopefully opening this conversation again. How do we get rid of all the IDs when we display targeting in a table? As per the original comment, we have a jumble of data with ID numbers etc. It would be good to display the interests just as test (without all the IDs, coding etc). Is that possible?
Hi Giles,
We have a backlog item to see if we can separate those details out into their own fields, but I have no idea when/if that will be implemented. You would need to load the data into Sheets so that you can run string parsing formulas on it to pull the data apart into the bits you want and then import it into Data Studio.
I don't think DS has the power to do this with it's own formulas, though you can always ask their community if they have any ideas/solutions (custom calculated formulas are out of scope, so we can't really help with this):
https://support.google.com/datastudio/community?authuser=0
-Thank you
Supermetrics Team