I'm trying to understand the click events that Supermetrics takes from Facebook. When do they happen and what do they mean.
In this case I'm especially interested to understand "deeplink clicks" and "app store clicks"
If I have an ad where there is a deeplink to our app, and the user doesn't have it installed, they will be directed to the play store. Does it then count as a deeplink click?
Also what is the name that FB gives the deeplink click? As I can't find it in their documentation.
Any help is much appreciated!
unfortunately we're not experts on Facebooks inner workings but they luckily have a quite good API metrics documentation. You can read more about these metrics from https://developers.facebook.com/docs/marketing-api/insights/v2.10