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Facebook - Attribution - Website Purchases and Website Purchase Conversion Value

I am trying to report on two metrics from Facebook Ads:

• Website Purchases

• Website Purchase Conversion Value


In my Facebook Ads Manager I have attribution set to CLICK attribution, however with Supermetrics the values seem to match closer to VIEW attribution.


How can this be changed?

  • Hi James,


    you can change the conversion attribution window from the Options drop-down menu:


    image


    Best regards,

    -Supermetrics Team


  • Are you able to change how the conversion is attributed to a certain day? In FAcebook, there's a parameter called "action_report_time" where you can set it to attribute the conversion to the day the impression/click occurred, but you can also change it to when the conversion actually happened.

  • Hi! We do not have such a feature yet but our development team started to investigate if it's possible to add to our connectors as well.


    We will let you know in our monthly newsletter if and when it comes available.



    Best regards,

    -Supermetrics Team

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