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AdWords: Getting list of search terms or using it as a filter?

Is it possible to user search terms as a filter?


I want to pull AdWords data but filter out all traffic from certain search terms.


Is there any way to achieve this using AdWords as the data source?


Hi Frederik,


it is possible with the following type of filtering:


image


Best regards,

-Supermetrics Team


Hi Jouni,


Isn't that just the keyword and not the actual search query?


Regards,

Frederik

Hi Frederik,


could you please give me an example of the search term that you wish to exclude. Thanks


-Jouni

Hi Jouni,


Let's say my keyword is "supermetrics" in phrase match. This means my ads will show for all queries where "supermetrics" is included.


For example:

"supermetrics price"

"supermetrics for drive"

"supermetrics review"

"supermetrics"


Etc...


Now, imagine I would like to only see data where the query is exactly "supermetrics" and nothing more.


I would like to make a filter saying:


search query IS supermetrics


Or even make a regex like:


search query MATCHES REGEX supermetrics|super metrics


Is something like this possible?


Regards,

Frederik

Hi,


with REGEX you can do it the way you described: "Keyword text" "Matches regex" and then the search term, for example "super metrics".


Best regards,

-Jouni / Supermetrics

Hi Jouni,


Yea, but a keyword and a search query is not the same.


"download supermetrics" can be a query from the keyword "supermetrics".


In this case, I want to pull numbers based on actual queries and not keywords.


As I understand it, the "keyword text" is looking in keywords and not in search queries.


Regards,

Frederik

Hi Frederik,


I understand what you mean. As AdWords doesn't offer "Search query" as a split by option, you can use the following regex to search for the exact syntax: /\bYOUR SEARCH QUERY\b/


If you have any troubles with regex, here's a handy tool to test for your regex syntax: https://regex101.com/r/2OUj2V/2



Best regards,

-Supermetrics Team

@Frederik


try to use Split by "Matched search term" worked for me in a shopping campaign, I think it will work


Cheers

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