Is it possible to user search terms as a filter?
I want to pull AdWords data but filter out all traffic from certain search terms.
Is there any way to achieve this using AdWords as the data source?
it is possible with the following type of filtering:
Isn't that just the keyword and not the actual search query?
could you please give me an example of the search term that you wish to exclude. Thanks
Let's say my keyword is "supermetrics" in phrase match. This means my ads will show for all queries where "supermetrics" is included.
"supermetrics for drive"
Now, imagine I would like to only see data where the query is exactly "supermetrics" and nothing more.
I would like to make a filter saying:
search query IS supermetrics
Or even make a regex like:
search query MATCHES REGEX supermetrics|super metrics
Is something like this possible?
with REGEX you can do it the way you described: "Keyword text" "Matches regex" and then the search term, for example "super metrics".
-Jouni / Supermetrics
Yea, but a keyword and a search query is not the same.
"download supermetrics" can be a query from the keyword "supermetrics".
In this case, I want to pull numbers based on actual queries and not keywords.
As I understand it, the "keyword text" is looking in keywords and not in search queries.
I understand what you mean. As AdWords doesn't offer "Search query" as a split by option, you can use the following regex to search for the exact syntax: /\bYOUR SEARCH QUERY\b/
If you have any troubles with regex, here's a handy tool to test for your regex syntax: https://regex101.com/r/2OUj2V/2
try to use Split by "Matched search term" worked for me in a shopping campaign, I think it will work