Supermetrics Support Forum

Solved

AdWords: Getting list of search terms or using it as a filter?

Is it possible to user search terms as a filter?


I want to pull AdWords data but filter out all traffic from certain search terms.


Is there any way to achieve this using AdWords as the data source?

  • Hi Frederik,


    it is possible with the following type of filtering:


    image


    Best regards,

    -Supermetrics Team


  • Hi Jouni,


    Isn't that just the keyword and not the actual search query?


    Regards,

    Frederik

  • Hi Frederik,


    could you please give me an example of the search term that you wish to exclude. Thanks


    -Jouni

  • Hi Jouni,


    Let's say my keyword is "supermetrics" in phrase match. This means my ads will show for all queries where "supermetrics" is included.


    For example:

    "supermetrics price"

    "supermetrics for drive"

    "supermetrics review"

    "supermetrics"


    Etc...


    Now, imagine I would like to only see data where the query is exactly "supermetrics" and nothing more.


    I would like to make a filter saying:


    search query IS supermetrics


    Or even make a regex like:


    search query MATCHES REGEX supermetrics|super metrics


    Is something like this possible?


    Regards,

    Frederik

  • Hi,


    with REGEX you can do it the way you described: "Keyword text" "Matches regex" and then the search term, for example "super metrics".


    Best regards,

    -Jouni / Supermetrics

  • Hi Jouni,


    Yea, but a keyword and a search query is not the same.


    "download supermetrics" can be a query from the keyword "supermetrics".


    In this case, I want to pull numbers based on actual queries and not keywords.


    As I understand it, the "keyword text" is looking in keywords and not in search queries.


    Regards,

    Frederik

  • Hi Frederik,


    I understand what you mean. As AdWords doesn't offer "Search query" as a split by option, you can use the following regex to search for the exact syntax: /\bYOUR SEARCH QUERY\b/


    If you have any troubles with regex, here's a handy tool to test for your regex syntax: https://regex101.com/r/2OUj2V/2



    Best regards,

    -Supermetrics Team

  • @Frederik


    try to use Split by "Matched search term" worked for me in a shopping campaign, I think it will work


    Cheers

Login to post a comment