Supermetrics Support Forum

MailChimp Clicks and Click Rates

If you run a report for all campaigns in a list, summing together either clicks or unique clicks - doesn't matter which one - and divide by the number of delivered emails, it doesn't give you a click rate that is reported by the MailChimp interface for a list. It is off significantly, reporting a higher rate. Why don't these numbers line up?

Login to post a comment