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Facebook Purchase Conversion Value

We've recently increased the e-commerce events we're tracking with the Facebook pixel. 


This has caused the metric we were previously using ("Action value") to be inflated with the values from cart adds etc, but I can't find the value which matches with the one called "Purchase Conversion Value (Facebook Pixel)" in the Facebook admin.


So, by question is – which field should I use to match to the one called "Purchase Conversion Value (Facebook Pixel)" in the Facebook admin. I cannot find this as an API value here: https://developers.facebook.com/docs/marketing-api/insights/fields/v2.8


OR is this somehow not available in the API and we should stop tracking values for non-purchase conversions?

  • Hi Nick,

    I believe the one that you are looking for is this:


    image


    Please let me know if I understood you correctly.




    Best regards,

    Jouni Hyötylä

    supermetrics.com


    Twitter: @Supermetrics 

    Support forum: support.supermetrics.com

  • Hi Jouni.


    Yes, that's just what I needed, thanks. I was confused by the fact it's called "offsite", which I assumed to be "offline".


    Problem solved, thanks again!


    Nick

  • No problem Nick,


    glad to help!


    Best,

    -Jouni / Supermetrics

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