We've recently increased the e-commerce events we're tracking with the Facebook pixel.
This has caused the metric we were previously using ("Action value") to be inflated with the values from cart adds etc, but I can't find the value which matches with the one called "Purchase Conversion Value (Facebook Pixel)" in the Facebook admin.
So, by question is – which field should I use to match to the one called "Purchase Conversion Value (Facebook Pixel)" in the Facebook admin. I cannot find this as an API value here: https://developers.facebook.com/docs/marketing-api/insights/fields/v2.8
OR is this somehow not available in the API and we should stop tracking values for non-purchase conversions?
Yes, that's just what I needed, thanks. I was confused by the fact it's called "offsite", which I assumed to be "offline".
Problem solved, thanks again!
No problem Nick,
glad to help!
-Jouni / Supermetrics