I was surprised when I did a search for "attribution" and nothing came up.
Is there a way to pull revenue data from Google Analytics on any other attribution model besides the default last paid click?
For example, we would like to use position based (sometimes called U shaped) attribution model when we pull the revenue data.
nothing comes to mind straight away. You can check Google Analytics documentation to see if their API offers any dimensions for this: https://developers.google.com/analytics/devguides/reporting/core/dimsmets
Wow - I need this too; didn't think it was rare. Visitors come via PPC and then convert later directly and I need to give some credit to PPC; can't do this with last-click attribution!
As of today, looks like Google still doesn't have Model Comparison Tool data available in the API. Will really help if/when this capability exists, rather than having to pull it manually.