Data Discrepancy - Facebook Ads
The data being pulled in from Facebook is very spotty, with some data being correct and others being incorrect.
For example, my campaign spend metrics are correct for new clients that have only been running a month, but the numbers are higher than they should be for older clients.
Other metrics like leads data is correct, but then URL clicks for example the numbers are off.
Why might this be? Is anyone else having this issue?
1 person has this problem