Missing metrics such as purchases, add to cart and custom columns


I am using Supermetrics Data Grabber to pull in reports from my Facebook account. I want to be able to see columns such as "Purchases (Facebook Pixel)", "Amount Spent" and so on, including certain custom conversions of my own. In the pull-down menu for Supermetrics these columns are not specified however they are there on the Facebook Ads Manager UI as shown attached. Is there a work around for this? Thanks in advance :) 

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  • Hi Aditya,

    all of the metrics that are available through Facebook API, should be available also in Supermetrics.

    Do you mean these metrics? (usually best way to find the correct metric/split by value is by writing in to the field and see the suggestions):

    -Actions: credit spends

    -Offsite conversions: purchase (FB pixel)

    or if not, please go through with the FB API documentation and if you see something that is missing from Supermetrics, please send us a screencapture of that page and we'll add it.


    -Supermetrics Team

  • Following up on Aditya Bagri's post. "Amount Spent" is a completely different metric from "Cost" and is VITAL for calculating Return On Ad Spend (ROAS) or Return On Investment (ROI).

  • Please add spent fields! (See attached)

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  • I also can't find certain metrics for Facebook Ads.

    Revenue is called Purchase Value inside Facebook  (It is also known as Total Conversion Value). 

    I believe that many conversion metrics are missing I will assemble a list of missing metrics.

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