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LinkedIn Ads field deprecations - October 31, 2022

On October 31, 2022, we will be deprecating the Reach x day, Frequency x day, and Cost per reach x day fields in our LinkedIn Ads data source. This is due to LinkedIn no longer supporting that fields due to negative client feedback, and as such they have reactivated the original Reach field to be used instead.


The following fields will be deprecated on October 31 and will no longer return data after that date:

  • Reach 1 day
  • Reach 7 day
  • Reach 30 day
  • Frequency 1 day
  • Frequency 7 day
  • Frequency 30 day
  • Cost per reach 1 day
  • Cost per reach 7 day
  • Cost per reach 30 day


We have also reactivated the Reach as of October 11, and it is now available to use to replace the deprecated fields.


To keep your reports running smoothly, you should remove or replace the deprecated fields before October 31.



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