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Google Ads field value changes - May 26, 2022

As we upgrade to Google Ads API v10.1, we’ll have to make changes to some of the fields we offer in our data source.


On May 26, 2022, we’ll make changes to the Ad type and Conversion category fields. Queries that use them might appear differently as a result.


The specific changes for each field are:


Ad type

The value “Discovery ad” will be replaced with “In feed video ad”. We’re also adding two new types: “Carousel discovery ad” and “Multi asset discovery ad”.


The value “Shopping comparision list ad” will be updated to “Shopping comparison list ad”.


Conversion category

The value “Lead” will be replaced with two new values, “Converted lead” and “Qualified lead”.


You’ll see these changes in Supermetrics starting on May 26. If you were filtering on the old values, you may need to update those filters.



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