Facebook Ads Updates May 2021

2021-05-06 -

The following setting defaults have been changed to align with Facebook's updates around iOS 14/ATT changes:

  • Conversion window: was '7 d click + 1 d view', is now '7 d view'
  • Report time of action stats: was 'On impression date', is not 'On conversion date'


The following fields have been added:

  • Cost per unique video view
  • Cost per unique link click
  • Term (utm) 
  • Source (utm)
  • Medium (utm)
  • Content (utm)
  • Campaign (utm)

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