Facebook Ads Store Visits Field Deprecation - May 1st, 2021

Facebook has communicated that they will stop supporting in the in-development "Store visits" metrics as of May 1st, 2021.


To align with this update, we will be marking the following fields as deprecated in the Facebook Ads data source and adding a sunset date for May 1st. The fields will no longer return data past that date and should be removed from your reporting.

  • Store visits point estimate
  • Cost per store visit


For more information and notice from Facebook of these fields being removed:

https://www.facebook.com/business/help/281221112228973?helpref=faq_content

https://www.facebook.com/business/help/1011162522309497?helpref=faq_content

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