Adform Updates April 2021

2021-04-06 -

Added support for many cross-device fields:

  • Impressions uniqueness all (cross-device)
  • Impressions campaign unique (cross-device)
  • Impressions campaign day unique (cross-device)
  • Impressions media unique (cross-device)
  • Impressions line item unique (cross-device)
  • Impressions line item day unique (cross-device)
  • Impressions banner unique (cross-device)
  • Impressions non-campaign unique (cross-device)
  • Clicks (cross-device)
  • Clicks campaign unique (cross-device)
  • Clicks campaign day unique (cross-device)
  • Clicks media unique (cross-device)
  • Clicks line item unique (cross-device)
  • Clicks line item day unique (cross-device)
  • Clicks banner unique (cross-device)
  • Clicks not campaign unique (cross-device)
  • Conversions all (cross-device)
  • Type 1 conversions (cross-device)
  • Type 2 conversions (cross-device)
  • Type 3 conversions (cross-device)
  • Conversions all pages (cross-device)
  • Conversions landing pages (cross-device)
  • Conversions info pages (cross-device)
  • Conversions sign-up pages (cross-device)
  • Conversions pages none (cross-device)
  • Conversions homepages (cross-device)
  • Conversions product pages (cross-device)
  • Conversions thank-you pages (cross-device)
  • Conversions download (cross-device)
  • Conversions AdInteractions all (cross-device)
  • Conversions AdInteractions post click (cross-device)
  • Conversions AdInteractions post impression (cross-device)
  • Conversions AdInteractions recent click (cross-device)
  • Conversions AdInteractions recent impression (cross-device)
  • Conversions AdInteractions all campaign (cross-device)
  • Conversions AdInteractions all non-campaign (cross-device)
  • Type 1 conversions AdInteractions post click (cross-device)
  • Type 1 conversions AdInteractions post impression (cross-device)
  • Type 1 conversions AdInteractions recent click (cross-device)
  • Type 1 conversions AdInteractions recent impression (cross-device)
  • Type 1 conversions AdInteractions all campaign (cross-device)
  • Type 1 conversions AdInteractions all non-campaign (cross-device)
  • Type 2 conversions AdInteractions post click (cross-device)
  • Type 2 conversions AdInteractions post impression (cross-device)
  • Type 2 conversions AdInteractions recent click (cross-device)
  • Type 2 conversions AdInteractions recent impression (cross-device)
  • Type 2 conversions AdInteractions all campaign (cross-device)
  • Type 2 conversions AdInteractions all non-campaign (cross-device)
  • Type 3 conversions AdInteractions post click (cross-device)
  • Type 3 conversions AdInteractions post impression (cross-device)
  • Type 3 conversions AdInteractions recent click (cross-device)
  • Type 3 conversions AdInteractions recent impression (cross-device)
  • Type 3 conversions AdInteractions all campaign (cross-device)
  • Type 3 conversions AdInteractions all non-campaign (cross-device)
  • Conversion uniqueness all (cross-device)
  • Conversion uniqueness point - campaign (cross-device)
  • Conversion uniqueness all sites - campaign (cross-device)
  • Conversion uniqueness orders (cross-device)
  • Type 1 conversion uniqueness all (cross-device)
  • Type 1 conversion uniqueness point - campaign (cross-device)
  • Type 1 conversion uniqueness all sites - campaign (cross-device)
  • Type 1 conversion uniqueness orders (cross-device)
  • Type 2 conversion uniqueness all (cross-device)
  • Type 2 conversion uniqueness point - campaign (cross-device)
  • Type 2 conversion uniqueness all sites - campaign (cross-device)
  • Type 2 conversion uniqueness orders (cross-device)
  • Type 3 conversion uniqueness all (cross-device)
  • Type 3 conversion uniqueness point - campaign (cross-device)
  • Type 3 conversion uniqueness all sites - campaign (cross-device)
  • Type 3 conversion uniqueness orders (cross-device)
  • Pageviews uniqueness all (cross-device)
  • Pageviews uniqueness point - campaign (cross-device)
  • Pageviews uniqueness all sites - campaign (cross-device)
  • Pageviews uniqueness orders (cross-device)
  • Pageviews all pages (cross-device)
  • Pageviews landing pages (cross-device)
  • Pageviews info pages (cross-device)
  • Pageviews sign-up pages (cross-device)
  • Pageviews pages none (cross-device)
  • Pageviews homepages (cross-device)
  • Pageviews product pages (cross-device)
  • Pageviews thank-you pages (cross-device)
  • Pageviews download (cross-device)
  • Pageviews AdInteractions all (cross-device)
  • Pageviews AdInteractions post click (cross-device)
  • Pageviews AdInteractions post impression (cross-device)
  • Pageviews AdInteractions recent click (cross-device)
  • Pageviews AdInteractions recent impression (cross-device)
  • Pageviews AdInteractions all campaign (cross-device)
  • Pageviews AdInteractions all non-campaign (cross-device)
  • CTR uniqueness all (cross-device, %)
  • CTR campaign unique (cross-device, %)
  • CTR campaign day unique (cross-device, %)
  • CTR media unique (cross-device, %)
  • CTR line item unique (cross-device, %)
  • CTR line item day unique (cross-device, %)
  • CTR banner unique (cross-device, %)
  • CTR not campaign unique (cross-device, %)
  • COV uniqueness all (cross-device, %)
  • COV uniqueness point - campaign (cross-device, %)
  • COV uniqueness all sites - campaign (cross-device, %)
  • COV uniqueness orders (cross-device, %)
  • COV conversions all (cross-device, %)
  • COV Type 1 conversions (cross-device, %)
  • COV Type 2 conversions (cross-device, %)
  • COV Type 3 conversions (cross-device, %)
  • COV AdInteractions all (cross-device, %)
  • COV AdInteractions post click (cross-device, %)
  • COV AdInteractions post impression (cross-device, %)
  • COV AdInteractions recent click (cross-device, %)
  • COV AdInteractions recent impression (cross-device, %)
  • COV AdInteractions all campaign (cross-device, %)
  • COV AdInteractions all non-campaign (cross-device, %)
  • Avg frequency campaign unique (cross-device)
  • Avg frequency campaign day unique (cross-device)
  • Avg frequency media unique (cross-device)
  • Avg frequency line item unique (cross-device)
  • Avg frequency line item day unique (cross-device)
  • Avg frequency banner unique (cross-device)
  • Avg frequency not campaign unique (cross-device)
  • Sales uniqueness all (cross-device)
  • Sales uniqueness point - campaign (cross-device)
  • Sales uniqueness all sites - campaign (cross-device)
  • Sales uniqueness orders (cross-device)
  • Sales all pages (cross-device)
  • Sales landing pages (cross-device)
  • Sales info pages (cross-device)
  • Sales sign-up pages (cross-device)
  • Sales pages none (cross-device)
  • Sales homepages (cross-device)
  • Sales product pages (cross-device)
  • Sales thank-you pages (cross-device)
  • Sales download (cross-device)
  • Sales AdInteraction all (cross-device)
  • Sales AdInteraction post click (cross-device)
  • Sales AdInteraction post impression (cross-device)
  • Sales AdInteraction recent click (cross-device)
  • Sales AdInteraction recent impression (cross-device)
  • Sales AdInteraction all campaign (cross-device)
  • Sales AdInteraction all non-campaign (cross-device)
  • Conversions AdInteractions post click uniqueness all (cross-device)
  • Conversions AdInteractions post click uniqueness point - campaign (cross-device)
  • Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions post click uniqueness orders (cross-device)
  • Conversions AdInteractions post impression uniqueness all (cross-device)
  • Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
  • Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions post impression uniqueness orders (cross-device)
  • Conversions AdInteractions recent click uniqueness all (cross-device)
  • Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
  • Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions recent click uniqueness orders (cross-device)
  • Conversions AdInteractions recent impression uniqueness all (cross-device)
  • Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
  • Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions recent impression uniqueness orders (cross-device)
  • Conversions AdInteractions all campaign uniqueness all (cross-device)
  • Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
  • Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions all campaign uniqueness orders (cross-device)
  • Conversions AdInteractions all non-campaign uniqueness all (cross-device)
  • Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
  • Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
  • Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions post click uniqueness all (cross-device)
  • Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
  • Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
  • Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
  • Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
  • Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
  • Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
  • Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
  • Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
  • Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions post click uniqueness all (cross-device)
  • Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
  • Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
  • Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
  • Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
  • Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
  • Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
  • Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
  • Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
  • Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions post click uniqueness all (cross-device)
  • Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
  • Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
  • Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
  • Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
  • Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
  • Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
  • Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
  • Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
  • Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

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