2021-03-10 -
New fields have been added to support Ads and Ecommerce:
- Ad format
- Ad source
- Ad unit
- Ad unit exposure
- Publisher ad clicks
- Publisher ad impressions
- Item brand
- Item category
- Item category 2
- Item category 3
- Item category 4
- Item category 5
- Item ID
- Item list ID
- Item list name
- Item name
- Item promotion creative name
- Item promotion ID
- Item promotion name
- Order coupon
- Transaction ID
- Add-to-carts
- Cart-to-view rate
- Checkouts
- Purchases
- First time purchasers
- Item list click through rate
- Item list clicks
- Item list views
- Item promotion click through rate
- Item promotion clicks
- Item promotion views
- Item purchase quantity
- Item revenue
- Item views
- Total purchasers
2021-03-30 -
The following deprecated field was replaced:
Event revenue => Purchase revenue