Google Analytics 4 Updates March 2021

2021-03-10 -

New fields have been added to support Ads and Ecommerce:

  • Ad format
  • Ad source
  • Ad unit
  • Ad unit exposure
  • Publisher ad clicks
  • Publisher ad impressions
  • Item brand
  • Item category
  • Item category 2
  • Item category 3
  • Item category 4
  • Item category 5
  • Item ID
  • Item list ID
  • Item list name
  • Item name
  • Item promotion creative name
  • Item promotion ID
  • Item promotion name
  • Order coupon
  • Transaction ID
  • Add-to-carts
  • Cart-to-view rate
  • Checkouts
  • Purchases
  • First time purchasers
  • Item list click through rate
  • Item list clicks
  • Item list views
  • Item promotion click through rate
  • Item promotion clicks
  • Item promotion views
  • Item purchase quantity
  • Item revenue
  • Item views
  • Total purchasers


2021-03-30 -

The following deprecated field was replaced:

Event revenue => Purchase revenue

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