Criteo Updates March 2021

2021-03-09:

The data source has been updated to the new Criteo API v2021-01. This update has caused the following updates/changes.


These fields have been renamed:

  • Cost per order = CPO (cost per order)
  • Effective cost = COS (cost of sale)


These fields have been replaced with new fields, the original ones will return a blank now if used:

Deprecated FieldUse instead...
Budget typeBudget strategy
Post-view conversion rateConversion rate, with appropriate conversion window setting
Cost per post-view orderCPO (cost per order), with appropriate conversion window setting
Cost per order post-click + post-viewCPO (cost per order), with appropriate conversion window setting
Post-click salesSales, with appropriate conversion window setting
Post-view salesSales, with appropriate conversion window setting
Post-view sales (sales_pc_pv version)Sales, with appropriate conversion window setting
All post-click salesSales, with appropriate conversion window setting
Effective cost of post-view salesCOS (cost of sale), with appropriate conversion window setting

Effective cost of post-click + post-view salesCOS (cost of sale), with appropriate conversion window setting
Post-click revenue generatedRevenue, with appropriate conversion window setting
Post-view revenue generatedRevenue, with appropriate conversion window setting
Revenue generated post-click + post-viewRevenue, with appropriate conversion window setting
CampaignAd set name
Campaign IDAd set ID
Campaign statusAd set status
Campaign bid typeAd set bid type
Bid valueAd set bid value




These fields have been deprecated and have no replacements and will return blank now if used:

  • Budget
  • Budget ID
  • Budget remaining updated
  • Total budget
  • Maximum impressions
  • Same device post-click sales
  • Non-deduplicated post-click sales
  • Non-deduplicated post-view sales
  • Non-deduplicated post-click revenue generated
  • Non-deduplicated post-view revenue generated
  • Effective cost per click (eCPC)
  • Category product amount
  • Category average price


New fields:

  • Advertiser name
  • Advertiser ID
  • Devices
  • OS
  • Budget renewal
  • Budget delivery smoothing
  • Budget delivery week
  • Targeted environments
  • Targeted devices
  • Targeted operating systems
  • Targeted countries
  • Targeted subdivisions
  • Targeted zip codes
  • Frequency
  • Viewed displays
  • Unviewed displays
  • Untracked displays
  • Qualified visits
  • Visits
  • Cost per visit
  • Bounce rate
  • Potential displays
  • Post-install sales
  • App installs
  • Post-install conversion rate
  • Post-install cost of sale
  • Post-install order value
  • Cost per install
  • Install rate
  • Post-install cost per order
  • Post-install ROAS
  • Store ROAS
  • Store sales
  • Store revenue


New advanced setting for conversion window has been added.

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