Twitter Ads API version 8 has changed the names for a couple of the objectives to align them with Ad Manager UI naming. As we migrate to version 8 in time for the sunset of version 7, this means that Supermetrics will also return the new objective names in our "Objective" dimension.
By no later than March 2nd, 2021, the following "Objective" values will change:
| Current Name | New Name |
|---|---|
| TWEET_ENGAGEMENTS | ENGAGEMENT |
| VIDEO_VIEWS_PREROLL | PREROLL_VIEWS |
| AWARENESS | REACH |
This change will happen automatically to the data returned by the Twitter Ads data source within the next 7 days. If you have any custom formulas or calculations based on the older name, you will need to adjust those to fit the new ones.