Facebook Ads Updates Feb. 2021

2021-02-02 -

New setting "Use account attribution setting" has been added to switch the attribution behavior to the account setting, rather than the default unified attribution settings.

New fields added:

  • Attribution setting
  • Is Campaign using SKAdNetwork


Default attribution setting has been updated in drop-down to "7 d click + 1 d view" to reflect the new window. "28 d click + 1 d view" has been added as a normal option, as it is no longer the default.

New fields added to breakdown the "Ad set targeting" data into easier to use chunks:

  • Targeting maximum age
  • Targeting minimum age
  • Targeting country location
  • Targeting country groups
  • Targeting location type

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