Google Analytics Display Name Changes - Jan. 21st, 2021

To alleviate confusion with with Multi Channel Funnel versions of some dimensions and to correct some spelling issues, we will be updating the display names of the following fields on January 21st, 2021:


Current Display NameNew Display Name
Channel groupMCF channel group
Channel group pathMCF channel group path
Social action targer URL
Social action target URL


These changes only affect the Multi Channel Funnel versions of the 'Channel group' and 'Channel group path' fields, the core versions of the fields will remain unchanged.


We will also be adjusting the headers for the week-related date fields:

Field Name
Current Cell HeaderNew Cell Header
Week (Mon-Sun, Dates)
Week (Mon-Sun)Week (Mon-Sun, Dates)
Year & week (Mon-Sun)Week (Mon-Sun)
Year & week (Mon-Sun)


As we are only changing the display names and headers, current configurations should not break. But they will appear in the field lists under the new display names and have headers to match. If you have any formulas that rely on the current header names, you will need to adjust those.



For Data Studio users - You will need to refresh your data source to get the updated field list when this happens on the 21st.

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