Google Ad Manager CTR Field Adjustments - Jan. 27th, 2021

In order to make fields behave the same between products, we will be adjusting the behavior and naming of the 'CTR' and 'Ad server CTR' fields for Google Ad Manager. This change also will address a bug were the fields were returning incorrect, blank values.


This change will be made on January 27th, 2021.


The following name changes will take place:

Current Display NameNew Display NameCurrent Backend NameNew Backend Name
CTR (%)--CTRCTR_perc
Ad server CTRAd server CTR (%)adServerCTRadServerCTR_perc


The change will also do the following:

  • Adjust display in Data Studio to a percent.
  • Adjust the header name in Google Sheets and Excel to 'CTR (%)' and 'Ad Server CTR (%)'. 
  • The field select name may show as 'ctr' or 'adserverctr' in the sidebar for existing queries instead of 'CTR' or 'adServerCTR'. This is due to the backend name changing as well. Generally speaking it should not cause issues as the original field exists as an alias and existing queries should continue to function, but if you encounter any errors, you may need to update the query to use the new versions.


For Data Studio, you will need to refresh your data source field list per How do I Refresh Fields/Update a Connector?

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